CATHIC Highlights Huge Development Potential

Apr 20, 2011

Great opportunities for hotel investors, operators and developers became increasingly evident throughout the panel sessions at CATHIC which took place in front of over 330 delegates, 7-9 February, Istanbul.

The general consensus was that home-grown hotel brands, such as the event’s supporters - Rixos, Dedemann and Marmara have excellent local knowledge and know what suits the market. On the flip side,the international brands have high global visibility and well-tuned operations.
“The conclusion is to avoid making choices based on ‘ego’ and choose the brand that will deliver the best return on investment for each project,” said conference delegate, Turkey-based Banu Ogawal.
Elif Egeli Nişanci of Jones Lang LaSalle Hotels summed up the issue by advising that development should not be for the sake of development: “Make sure that the supply matches the demands of market to ensure the project will maintain good rates.”

Cathic 2012 will take place in Istanbul from 6-8 February 2012. Venue to be confirmed.