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LEVERAGING THE POWER OF STORYTELLING

CLAUS RAASTED
Director, College of Extraordinary Experiences

DATE: Thursday 11 February
TIME: 12:00 - 13:00 (GMT)

Ticket Price: £145+VAT

You will receive:

  • 60-minute masterclass with Claus Raasted
  • Access to session recording for 2 weeks post-class to replay & take additional notes
  • Entry to a draw for a 10-minute one-to-one consultation with a masterclass expert. Total of 6 winners will be chosen before the masterclass. Register early to increase your chances of winning.
  • Small classes limited to 30 participants to ensure each participant’s learning is maximized
  • Registration can be transferred to another individual if you wish to gift a class to friends or colleagues.
REGISTER TODAY

MASTERCLASS SUMMARY

  • Why storytelling is such a powerful tool in the hands of 21st century organisations
  • How to translate dry facts and numbers into engaging and relatable stories
  • Useful frameworks like Hero's Journey and Pathos/Ethos/Logos
  • Where to go to find inspiration, cut'n'paste story elements and tried-and-tested ideas
  • Tips and tricks from a Master Storyteller with a quarter century of storytelling experience

THE FORMAT

  • The masterclass will take place on Zoom and will run for a minimum of 1 hour
  • The Bench team will be on hand to help with any difficulties joining the event
  • All participants will be encouraged to submit questions before the masterclass so that coach has time to look over them in advance - you can still also ask questions on the day
  • We will send a calendar invite for you along with the zoom link for your Masterclass

ABOUT CLAUS RAASTED

Claus Raasted has worked with designing extraordinary experiences for almost a quarter of a century. Today, he serves as the Director for The College of Extraordinary Experiences, is a Coach at McKinsey & Company, and hosts the podcast ”The Business of Extraordinary Experiences”. He is also a prolific author, with 30 books to his name, and has just finished ”The Innovation Cycle”. Raasted also has a past in reality TV, but these days, who hasn't?