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LEVERAGING THE POWER OF STORYTELLING

CLAUS RAASTED
Director, College of Extraordinary Experiences

Why storytelling is such a powerful tool in the hands of 21st century organisations

ABOUT CLAUS RAASTED

Claus Raasted has worked with designing extraordinary experiences for almost a quarter of a century. Today, he serves as the Director for The College of Extraordinary Experiences, is a Coach at McKinsey & Company, and hosts the podcast ”The Business of Extraordinary Experiences”. He is also a prolific author, with 30 books to his name, and has just finished ”The Innovation Cycle”. Raasted also has a past in reality TV, but these days, who hasn't?