Video News

The Airbnb factor: a game changer for the industry, or just a new entrant?

Feb 02, 2015

Airbnb has got the attention of this industry. Taking property ownership out of the equation and operating on a digital platform has allowed Airbnb to grow quickly and offer competitive prices.

Is this a problem for the hotel industry or can Airbnb and hotels coexist? Mark Wynne-Smith, Global CEO, Hotels and Hospitality Group, for JLL thinks that they can be complementary. Hear what he told The Hospitality Channel recently at Bench Event's AHIC event in Dubai.

Do you seen Airbnb as a threat? How can hotels create experiences that compete with what Airbnb is offering?

This video blog is a guest post by our strategic media partner and the Hospitality Channel